Communication Management

Prospective students should use this checklist to obtain specific admissions requirements on how to apply to Graduate School.

M.A. Program

The master's degree program in communication management is targeted at professionals in the fields of public relations, print and broadcast journalism, and other related areas. Students can explore practical and theoretical applications in professional communication fields. Classes are held primarily or exclusively at night and on the weekends to benefit working students. The program will award students a master's degree in communication management. Students in the program will need to complete 36 semester hours of graduate study. The range of courses is designed to allow students to customize their studies according to their career goals.

Additional Information

For additional information, contact Dr. Jonathan H. Amsbary, Program Director, HHB, Room 335, 1401 University
Boulevard, Birmingham, AL 35294-1152.
Telephone 205-934-3877



CM 601. Foundations of Communication Management. 3 Hours.

Development of communication models, relationships between models and research, examination of functions of models and their impact on human communication in various media. 999999.

CM 602. Source Credibility. 3 Hours.

Theories of ethos, dynamics of credibility in public speaking, organizational, interpersonal, print and broadcasting contexts. Measures of credibility and methods for constructing credibility.

CM 603. Message Construction. 3 Hours.

Features of communication messages, including audience, situation, and culture and their impact on message construction. The principles underlying the creation of messages in various media.

CM 604. Analysis of Communication Audiences. 3 Hours.

Analysis of the audience and its place in the communication model. Includes needs and gratification from various media as well as how messages and feedback are interpreted.

CM 605. Communication Effects. 3 Hours.

Effects of Communication, especially through mass media, as a result of messages transmitted. Topics include violence, persuasion, and sexuality.

CM 607. Seminar in Applied Communication Research. 3 Hours.

Topics include interpersonal communication, small group communication, organizational communication, and political communication.

CM 609. Communibiology. 3 Hours.

Communication personality traits will be the primary focus of this course. This course is for graduate students only.
Prerequisites: CM 601 [Min Grade: B]

CM 611. Seminar in Org Communication. 3 Hours.

CM 612. Instructional Communication. 3 Hours.

Communication problems in the classroom. Definition of sign and sign process. Signs in communicative action.

CM 613. Nonverbal Communication. 3 Hours.

Elements of nonverbal behavior (physical appearance, gestures, space, voice) which affect communication in person-to-person situations.

CM 614. Seminar: Political Communication. 3 Hours.

CM 615. Intercultural Communication. 3 Hours.

CM 616. Health and Med Communication. 3 Hours.

CM 617. Training and Development in Communication. 3 Hours.

Training and Development in Communication focuses on contemporary communication knowledge and skills that every trainer should have. The class will include topics such as: Designing Curricula, Training Content, Methods, Plans, Sessions, Assessment, and Career Opportunities.
Prerequisites: CM 601 [Min Grade: B]

CM 618. Communications Independent Study. 1-6 Hour.

Independent Study. Topics of mutual interest to student and faculty member.

CM 619. Communication and the Law. 3 Hours.

Communication and the Law focuses on general effects communication has in the law environment. Conflict, leadership, and use of the law will be considered.
Prerequisites: CM 601 [Min Grade: B]

CM 620. Persuasion. 3 Hours.

Current theories and research in the area of attitude formation and change will be explored in this class.

CM 621. Seminar in Small Group Dynamics. 3 Hours.

Current theories and research in small group communication dynamics will be explored in this class. The class will include topics such as: Leadership, Decision-making, conflict and conformity.

CM 622. Interpersonal Communication and Relationships. 3 Hours.

This class introduces students to interpersonal communication concepts, theories, and research and their broad applications to personal and professional relationships. A variety of theories and research are reviewed and applied to relationships in health, organizational, educational, and romantic contexts.

CM 624. Special Topics in Communication Theory and Research. 3 Hours.

Various topics selected by faculty.

CM 630. Seminar in Research Classics. 3 Hours.

Students read and discuss seminal works in Communication and social science.

CM 675. Graduate Internship. 3 Hours.

Professional experience in communication management.

CM 690. Communication Theory. 3 Hours.

The class will introduce students to communication theory providing an introduction to theory construction as well as an overview of several prominent communication theories.

CM 691. Seminar in Communication Models. 3 Hours.

Synthesis of courses on the Shannon-Weaver model of communication, with contemporary adaptations. Students should learn to carefully critique reviews of literature, research questions and hypotheses posed by others.

CM 694. Quantitative Communication Research. 3 Hours.

The study of communication theory from a quantitative perspective. Data gathering, experimental and quasi-experimental design, field research and data analysis in applied contexts to be probed.

CM 695. Data Analysis for Quantitative Communication Research. 3 Hours.

This class introduces students to basic descriptive and inferential data analysis techniques in communication studies research.

CM 696. Qualitative Communication Research. 3 Hours.

Study of communication theory from a qualitative perspective. Historical/critical, participant-observation, and various data gathering methods and models explored from a theoretical and practical point of view.

CM 698. Master's Applied Project. 3-6 Hours.

Master s Applied Project.

CM 699. Thesis Research. 3 Hours.

Thesis Research.
Prerequisites: GAC M


Amsbary, Jonathan H., Associate Professor of Communication Studies, 1988, B.A. (New Mexico), M.A., PhD. (Indiana)
Hickson, Mark III, Professor of Communication Studies, 1987, B.S., M.A. (Auburn), M.A. (Mississippi State), Ph.D. (Southern Illinois)
Ibelema, Minabere, Associate Professor of Communication Studies, 1995, B.A. (Wilberforce), M.A., Ph.D. (Ohio State)
Neiva, Eduardo, Professor of Communication Studies, 1993, B.A. (Catholic University of Rio de Janeiro), M.A., Ph.D. (Federal University of Rio de Janeiro)
Powell, Larry, Professor of Communication Studies, 1998, B.A., M.A. (Auburn), Ph.D. (Florida)
Richmond, Virginia Peck, Professor of Communication Studies, 2006, B.A. (West Virginia Institute of Technology), M.A. (West Virginia), Ph.D. (Nebraska)