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CM 602. Source Credibility. 3 Hours.

Theories of ethos, dynamics of credibility in public speaking, organizational, interpersonal, print and broadcasting contexts. Measures of credibility and methods for constructing credibility.

Communication Studies

http://catalog.uab.edu/graduate/collegeofartsciences/communicationstudies/

...CM 601 Foundations of Comm Mgmt CM 602 Source Credibility CM 603 Message Construction CM...