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DB 435. Distribution Policies and Quality Issues. 3 Hours.

The course examines issues involved in customer relationship strategy and management in industrial and medical business markets. Topics include channel strategy and management, B2B e-commerce strategy and applications, strategic account management processes and systems, customer profitability and lifetime value, multi-channel selling models, negotiations and other operational strategies and technologies used by distributors and manufacturers.
Prerequisites: DB 320 [Min Grade: C]

Department of Marketing, Industrial Distribution, and Economics

...Selling 3 DB 320 Distribution Management 3 DB 430 Distribution Operations 3 DB 435 Distribution...