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ENT 421. Entrepreneurial Market Analysis and Planning. 3 Hours.

This course is designed to help students identify and validate market opportunities and to develop business ideas and business models to match those opportunities. Students will learn to analyze markets, industries and business environments. They will also learn to generate innovative ideas. Finally, they will learn to develop plans to take their ideas to market.
Prerequisites: (MK 303 [Min Grade: C] or BUS 311 [Min Grade: C]) and ENT 270 [Min Grade: C]

Collat School of Business

http://catalog.uab.edu/undergraduate/schoolofbusiness/

...Nonbusiness Majors ENT 421 Entrepreneurial Market Analysis and Planning ENT 425 Entrepreneurial Leadership ENT Practicum...

Department of Marketing, Industrial Distribution, and Economics

http://catalog.uab.edu/undergraduate/schoolofbusiness/marketingeconomics/

...Management Concentration MK 312 Retail Marketing 3 ENT 421 Entrepreneurial Market Analysis and Planning 3...