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ENT 424. New Product Development. 3 Hours.

This course is part one of a two semester course, taught jointly with the Department of Biomedical Engineering. In this course business students are paired with senior biomedical engineering students in a two semester, team-based learning experience in which the teams conceive, design and build a prototype medical device and the accompanying business plan and design to bring the product to market. The course will focus on business planning activities including market research, competitive analysis, intellectual property protection, basic finances and business model design. In addition, instruction, feedback and coaching on interdisciplinary teamwork will be incorporated throughout the semester.

Department of Marketing, Industrial Distribution, and Economics

...EC 306 Health Care Economics ENT 424 New Product Development ENT 426 Practicum in Commercialization...