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MBA 651. Marketing Strategy. 3 Hours.

This course focuses on planning, implementing, and controlling strategic marketing activities. The objective is for students to understand the concepts and processes that guide marketing strategy decision making and to be able to apply these concepts and processes to organizations. Marketing strategy is examined in the context of uncertain competitive environments and from a global perspective.

Business Administration

http://catalog.uab.edu/graduate/schoolofbusiness/businessadministration/

...Management 3 MBA 642 Economics for Managers 3 MBA 651 Marketing Strategy 3 MBA 662...

Healthcare Quality and Safety

http://catalog.uab.edu/graduate/schoolofhealthprofessions/healthservicesadministration/healthadministration/healthcarequalityandsafety/

...Director: Deirdre McCaughey, PhD, MBA Phone: (205) 996...User-Based Design HI 651 Foundations of Healthcare...