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MBA 652. Sales Management. 3 Hours.

This course focuses on the strategic role of an effective sales force in the organization's total marketing effort and business strategy. Students learn to formulate, implement, and evaluate a sales program. Topics include developing sales goals, creating a sales organizational structure, building a sales program, leading and motivating the sales force.

Business Administration

...Organization MBA 652 Sales Management MBA 654 International Marketing MBA 658 Applied Marketing Research MBA...