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MBA 653. Marketing Analysis and Decision Making. 3 Hours.

Fundamentals of market-based management and the impact of marketing decisions on profitability. Core themes include customer value, customer satisfaction and marketing performance metrics. Students acquire an understanding of important marketing tools by applying them to key marketing mix decisions.

Business Administration

http://catalog.uab.edu/graduate/schoolofbusiness/businessadministration/

...Hours MBA 652 Sales Management 3 MBA 653 Marketing Analysis and Decision Making 3 MBA...