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MBA 658. Applied Marketing Research. 3 Hours.

This course covers the fundamentals of the marketing research process, including problem definition, research design, research performance, collecting, inputting and analyzing data using IBM SPSS software, interpretation of statistical results into managerial insights, and the presentation of those results to business managers.

Business Administration

http://catalog.uab.edu/graduate/schoolofbusiness/businessadministration/

...Organization MBA 652 Sales Management MBA 654 International Marketing MBA 658 Applied Marketing Research MBA...