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MBA 671. Health Care Marketing. 3 Hours.

This class is designed for master level students seeking employment in the healthcare industry. The primary objective of this course is to provide students with a comprehensive overview of the marketing fundamentals in the health care environment. This course also examines health care organizations as customers in a B2B environment.

Business Administration

http://catalog.uab.edu/graduate/schoolofbusiness/businessadministration/

...MBA 652 Sales Management MBA 654 International Marketing MBA 658 Applied Marketing Research MBA 671...

Health Administration

http://catalog.uab.edu/graduate/schoolofhealthprofessions/healthservicesadministration/healthadministration/

...Master of Business Administration (MBA) degrees must complete...Management I 3 HA 671 Health Care Marketing...