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MKĀ 312. Retail Marketing. 3 Hours.

Business to consumer marketing with consideration for location, organization, buying, receiving stock inventory and control, policies, pricing, services, control and personnel management within retail establishments.
Prerequisites: (MK 303 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)