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MKĀ 333. Sports Marketing. 3 Hours.

Strategic analysis, positioning and marketing of professional and amateur sports events and organizations. The goal is to provide students with a comprehensive view of all that is required to successfully market a sporting organization or event. Junior standing required.
Prerequisites: (GPAT and GPAO 2.00) or (GPAU 2.00 and GPAO 2.00)

Collat School of Business

http://catalog.uab.edu/undergraduate/schoolofbusiness/

...3 MK 330 Professional Selling 3 MK 401 Social Media in Marketing 3 MK 333...