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MKĀ 401. Social Media in Marketing. 3 Hours.

Survey course of the unique aspects fo marketing through social media. The focus is on the application of new and emerging social media communications systems and practices that are becoming major elements in integrated marketing communication programs.
Prerequisites: MK 303 [Min Grade: C]

Collat School of Business

http://catalog.uab.edu/undergraduate/schoolofbusiness/

...level requirements MK 303 Basic Marketing 3 MK 330 Professional Selling 3 MK 401 Social...

Department of Marketing, Industrial Distribution, and Economics

http://catalog.uab.edu/undergraduate/schoolofbusiness/marketingeconomics/

...Research 3 MK 410 Integrated Marketing Communication 3 Social Media Marketing Concentration MK 401 Social...

Department of Accounting and Finance

http://catalog.uab.edu/undergraduate/schoolofbusiness/accountingandfinance/

...464 , MG 445 , MK 425 , MK 445. Please...Systems 1 3 AC 401 Cost Accounting 3...

Department of Management, Information Systems and Quantitative Methods

http://catalog.uab.edu/undergraduate/schoolofbusiness/managementinformationsystems/

...464 , MG 445 , MK 425 , MK 445 . Details...courses. Management courses MG 401 Organizational Behavior 3...