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MKĀ 410. Integrated Marketing Communication. 3 Hours.

Considers the organizations coordinated and strategic use of communication tools used in marketing including advertising, sales promotion, direct marketing, interactive media, publicity/public relations, sponsorship marketing, point-of-purchase communications and personal selling.
Prerequisites: (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)

Collat School of Business

http://catalog.uab.edu/undergraduate/schoolofbusiness/

...MK 303 Basic Marketing Total Hours 18 1 Approved elective can substitute for BUS 410...

Department of Accounting and Finance

http://catalog.uab.edu/undergraduate/schoolofbusiness/accountingandfinance/

...464 , MG 445 , MK 425 , MK 445. Please...Real Estate 3 FN 410 Intermediate Financial Management...

Department of Management, Information Systems and Quantitative Methods

http://catalog.uab.edu/undergraduate/schoolofbusiness/managementinformationsystems/

...464 , MG 445 , MK 425 , MK 445 . Details...403 Operations Management MG 410 Labor-Management Relations...