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MKĀ 450. Strategic Marketing. 3 Hours.

Course addresses problems of marketing management with emphasis on planning, implementing and controlling marketing activities with individual firms.
Prerequisites: (BUS 350 [Min Grade: C] and FN 310 [Min Grade: C] and MK 312 [Min Grade: C] and MK 320 [Min Grade: C] and MK 408 [Min Grade: C] and MK 410 [Min Grade: C] and GPAT and GPAO 2.00) or (BUS 350 [Min Grade: C] and FN 310 [Min Grade: C] and MK 312 [Min Grade: C] and MK 320 [Min Grade: C] and MK 408 [Min Grade: C] and MK 410 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)

Collat School of Business

http://catalog.uab.edu/undergraduate/schoolofbusiness/

...495 . Marketing majors take MK 450 . All other majors take BUS 450 as their capstone...

Department of Accounting and Finance

http://catalog.uab.edu/undergraduate/schoolofbusiness/accountingandfinance/

...464 , MG 445 , MK 425 , MK 445. Please...3 Capstone Course BUS 450 Strategic Management Capstone...