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MKĀ 471. Health Care Marketing. 3 Hours.

This class is designed for upper level students with an interest in and/or who seek employment in the healthcare industry. It is also appropriate for seniors in Medical Equipment Sales and Distribution. The primary objective of this course is to provide students with a comprehensive overview of the marketing fundamentals in the health care environment. The course examines health care organizations as customers in a Business to Business environment as well as the special challenges in implementing marketing strategies.

Collat School of Business

http://catalog.uab.edu/undergraduate/schoolofbusiness/

...MK 303 Basic Marketing (Available Fall, Spring) 3 or MK 471 Health Care Marketing MK...

Department of Marketing, Industrial Distribution, and Economics

http://catalog.uab.edu/undergraduate/schoolofbusiness/marketingeconomics/

...HCM 435 Clinical and Administrative Information Systems MK 471 Health Care Marketing Total Hours 27...

Department of Accounting and Finance

http://catalog.uab.edu/undergraduate/schoolofbusiness/accountingandfinance/

...464 , MG 445 , MK 425 , MK 445. Please...Fraud Examination 3 LS 471 Legal Elements of...