Chair: Robert A. Robicheaux
The Department of Marketing, Industrial Distribution, and Economics supports the mission of the School of Business through the department’s majors and course offerings. Majors within the department are designed around a curriculum that instructs a discipline-based theory and real-world application provided through our relationships with the business community.
The department is responsible for activities in marketing, industrial distribution, economics, and legal studies.
Upper Level Business Requirements For Marketing, Industrial Distribution, Economics and The Medical Equipment and Supplies Distribution Concentration
| Requirements | Hours | |
|---|---|---|
| Grade and GPA Requirement | ||
Students must earn a grade of C or better in all stated prerequisites for all business courses and have an overall 2.0 GPA. | ||
| Upper-Level Requirements | ||
| BUS 350 | Business Communications | 3 |
| MG 403 | Operations Management | 3 |
| FN 310 | Fundamentals of Financial Management | 3 |
| MK 303 | Basic Marketing | 3 |
| IS 303 | Information Systems | 3 |
| MG 302 | Management Processes and Behavior/SL | 3 |
| Capstone Requirement | 3 | |
| Strategic Marketing (Marketing Majors) 2 | ||
| Strategic Management Capstone Experience (Industrial Distribution Majors) 2 | ||
or MK 450 | Strategic Marketing | |
| Strategic Management Capstone Experience (Economics Majors) | ||
| International Business Requirement | ||
| Select one of the following: | 3 | |
| International Economics (Economics majors must take this course.) | ||
| International Financial Management | ||
| International Business Dynamics | ||
| International Marketing | ||
| International Accounting: From a User's Perspective | ||
| Total Hours | 24 | |
| 2 | To attempt MK 450, must have completed with a grade of C or better in BUS 350, FN 310, MK 312, MK 320, MK 408and MK 410 or obtain permission of the Department Chair of MIDE and instructor. |
Major Requirements for Marketing
Major Requirements for Industrial Distribution
Major Requirements for Economics
Marketing Major
The objective of the major in marketing is to prepare students for a wide range of marketing jobs in both business and not-for-profit organizations and to place our graduates in rewarding and productive careers. Graduates find career opportunities in commercial and industrial distribution, marketing management, marketing research, supply chain management, purchasing, promotion, and advertising. The major is an excellent foundation for graduate work in marketing, Law School or a M.B.A. degree. Students must concentrate in an area of marketing through elective courses offered by the MIDE and MISQ departments. Concentrations include Marketing Management, Professional Sales Management, Retail Marketing Management, and Social Media Marketing.
Students must earn at least a grade of C in all stated prerequisite courses for the marketing requirements. A 2.0 GPA for all courses applied to the major is also required. At least 15 hours of the major courses must be taken at UAB. The UAB forgiveness policy may be applied to this major.
Concentration in Marketing Management
| Requirements | Hours | |
|---|---|---|
| Marketing Major Courses | ||
| MK 320 | Industrial Distribution Management | 3 |
| MK 330 | Professional Selling | 3 |
| MK 408 | Marketing Research | 3 |
| MK 410 | Integrated Marketing Communication | 3 |
| Marketing Management Concentration | ||
| MK 312 | Retail Marketing | 3 |
| MK 421 | Entrepreneurship and Marketing Planning | 3 |
| Two Marketing Electives at the 400 level or above | 6 | |
| Total Hours | 24 | |
Concentration in Professional Sales Management
| Requirements | Hours | |
|---|---|---|
| Marketing Major Courses | ||
| MK 320 | Industrial Distribution Management | 3 |
| MK 330 | Professional Selling | 3 |
| MK 408 | Marketing Research | 3 |
| MK 410 | Integrated Marketing Communication | 3 |
| Professional Sales Concentration | ||
| MK 420 | Sales Management | 3 |
| MK 425 | Advanced Professional Selling | 3 |
| Two Marketing Electives at the 400 level or above | 6 | |
| Total Hours | 24 | |
Concentration in Retail Marketing Management
| Requirements | Hours | |
|---|---|---|
| Marketing Major Courses | ||
| MK 320 | Industrial Distribution Management | 3 |
| MK 330 | Professional Selling | 3 |
| MK 408 | Marketing Research | 3 |
| MK 410 | Integrated Marketing Communication | 3 |
| Concentration in Retail Marketing Management | ||
| MK 312 | Retail Marketing | 3 |
| MK 420 | Sales Management | 3 |
| MK 430 | Industrial Distribution Operations | 3 |
| One Marketing Course at the 400 level | 3 | |
| Total Hours | 24 | |
Concentration in Social Media Marketing
| Requirements | Hours | |
|---|---|---|
| Marketing Major courses | ||
| MK 320 | Industrial Distribution Management | 3 |
| MK 330 | Professional Selling | 3 |
| MK 408 | Marketing Research | 3 |
| MK 410 | Integrated Marketing Communication | 3 |
| Social Media Marketing Concentration | ||
| MK 401 | Social Media in Marketing | 3 |
| One Marketing Elective Course | 3 | |
| Select two from the following: | 6 | |
| Social Media & Virtual | ||
| Web Analytics | ||
| Introduction to Business Intelligence | ||
| Total Hours | 24 | |
Industrial Distribution Major
Industrial Distribution programs are joint-degree programs offered by MIDE with the UAB School of Health Professions and the UAB School of Engineering. Two concentrations are offered in the Industrial Distribution major: Industrial Distribution Engineering, and Medical Equipment and Supplies Distribution.
The ID engineering program focuses on the total industrial distribution (ID) business. Engineering courses, along with a solid foundation in the arts and sciences, complement the broad business core. Majors complete four engineering courses specifically tailored for ID students and six ID management courses, which includes an internship/practicum with a host distributor or manufacturing firm.
Industrial distribution graduates are prepared for entry-level positions leading to careers with distributors in technical and industrial sales, sales management, operations, purchasing, inventory management, and branch management. Careers with manufacturers include sales and marketing, procurement, operations, supply chain management and account representative positions.
Students must maintain a 2.0 UAB GPA, Major GPA, and School of Business GPA to meet the Industrial Distribution Engineering concentration requirements or the Medical Equipment and Supplies Distribution concentration requirements. At least 15 hours of the major courses must be taken at UAB. The UAB forgiveness policy may be applied to these majors.
Major Requirements for Industrial Distribution
| Requirements | Hours | |
|---|---|---|
| Grade and GPA Requirement | ||
Students must maintain an overall 2.0 GPA and an overall 2.0 GPA in all major courses. | ||
| Lower Level Engineering | ||
| ME 103 | Drawing, Design and Measurement for Industrial Distribution | 3 |
| Advanced Engineering | ||
| ME 302 | Overview of Mechanical Components | 3 |
| EE 305 | Fundamentals of Electrical Engineering | 2 |
| MSE 350 | Introduction to Materials | 3 |
| Required Marketing Courses | ||
| MK 320 | Industrial Distribution Management | 3 |
| MK 330 | Professional Selling | 3 |
| MK 408 | Marketing Research | 3 |
| MK 430 | Industrial Distribution Operations 2 | 3 |
| MK 435 | Industrial Distribution Policies and Quality Issues 2 | 3 |
| MK 495 | Industrial Distribution Directed Studies/Practicum | 2 |
| Total Hours | 28 | |
Medical Equipment and Supplies Distribution Concentration
The Medical Equipment and Supplies program integrates the Business curriculum with distribution and human anatomy and health professions classes to prepare graduates for careers in the medical equipment and supplies industry. Many students come to UAB to pursue careers in health care. A Medical Equipment and Supplies Distribution concentration is designed to provide students with the skills necessary to succeed in the health care industry as a direct service provider in the supply chain, purchasing, distribution operations and sales sectors of health care products and services.
Major Requirements For Industrial Distribution With Medical Equipment and Supplies Distribution Concentration
| Requirements | Hours | |
|---|---|---|
| Lower Level Biology Requirement | ||
| BY 115 | Human Anatomy (Cannot be used in Core Area III) | 4 |
| Allied Health Requirement | ||
| AHS 350 | Medical Terminology for Health Professionals | 3 |
| Select two from the following: | 6 | |
| Health Care Systems | ||
| Financial Management in Health Care Organizations | ||
| Survey of Clinical and Administrative Information Systems | ||
| Special Topics in Marketing | ||
| (Medical Marketing) | ||
| Health Care Economics | ||
| Fundamentals of Healthcare Financial Management | ||
| Required Marketing Courses 1 | ||
| MK 320 | Industrial Distribution Management | 3 |
| MK 330 | Professional Selling | 3 |
| MK 408 | Marketing Research | 3 |
| MK 430 | Industrial Distribution Operations 2 | 3 |
| MK 435 | Industrial Distribution Policies and Quality Issues 2 | 3 |
| MK 495 | Industrial Distribution Directed Studies/Practicum | 2 |
| 1 | Must maintain an overall 2.0 GPA, and have an overall 2.0 GPA in all major courses. |
| 2 | May be taken concurrently. |
Economics Major
The major in economics is designed to provide students with a solid grounding in economic analysis and quantitative decision making. These skills allow students to follow many career paths in business and government. Also, this major provides excellent training for students planning to pursue graduate work in economics, law, or business.
Students must earn at least a grade of C in all stated prerequisite courses any in both economics major concentrations. A 2.0 GPA in all courses used in the major is also required. At least 15 hours of these courses must be taken at UAB. The university’s course forgiveness policy may be applied to both economics major concentrations.
Economics majors should select a concentration in Economic Analysis and Policy, or Philosophy, Politics and Economics as a major.
Economic Analysis & Policy Concentration
This concentration is suited for students who desire an understanding of the functions of the economy at the micro and macro levels. The analytical skills acquired provide excellent preparation for graduate work or for a variety of careers in industry and government.
Students must earn a minimum grade of C in all stated prerequisite courses for any economics major concentration. A 2.0 GPA in all courses applied to the major is also required. At least 15 hours of these courses must be taken at UAB. The university’s course forgiveness policy may be applied to either economics major concentration.
Major Requirements For Economics With Economic Analysis & Policy Concentration
| Requirements | Hours | |
|---|---|---|
| Economics Requirements 1 | ||
| EC 304 | Microeconomics | 3 |
| EC 305 | Macroeconomics | 3 |
| Economics Major Electives 1 | ||
| Select six 300-level or higher Economics (EC) courses (Maximum of two 400-level QM courses) 2 | 18 | |
| Total Hours | 24 | |
| 1 | Must earn a grade of C or better in stated prerequisites, have overall 2.0 GPA, and have overall 2.0 GPA in all major courses. |
| 2 | Note: Each course used only once. |
Philosophy, Politics and Economics Concentration
The Philosophy, Politics and Economics Concentration focuses on topics in the intersection of philosophy, political science and economics. This concentration trains students to attack a wide range of problems using rigorous analytical techniques. It is an excellent basis for graduate study, whether in philosophy, economics or political science, as well as for those planning to attend law school or for those anticipating careers in journalism, politics, management, intelligence, marketing, industrial organization and many other fields.
Students must earn at least a grade of C in all stated prerequisite courses for an economics major concentration. A 2.0 GPA in all courses used in the major is also required. At least 15 hours of these courses must be taken at UAB. The university’s course forgiveness policy may be applied to either economics major concentration
Major Requirements For Economics with a Philosophy, Politics and Economics Concentration
| Requirements | Hours | |
|---|---|---|
| Philosophy Requirements | ||
| PHL 120 | Practical Reasoning | 3 |
| PHL 230 | Social and Political Philosophy | 3 |
| PHL 470 | Philosophical Problems in the Natural and Social Sciences | 3 |
| Select one of the following: | 3 | |
| The Rule of Law | ||
One 300 or higher PHL course | ||
| Economics Requirements 1 | ||
| EC 304 | Microeconomics | 3 |
| EC 305 | Macroeconomics | 3 |
| Philosophy and Political Economy Requirements 1 | ||
| EC 320 | Behavioral Economics | 3 |
| EC 330 | Cooperation and Competition | 3 |
| EC 450 | Economics, Institutions & Law | 3 |
| Economics Major Electives 1 | ||
| Select three 300-level or higher Economics (EC) courses (maximum of two 400-level QM courses) 2 | 9 | |
| Total Hours | 36 | |
| 1 | Must earn a grade of C or better in stated prerequisites, have overall 2.0 GPA, and have overall 2.0 GPA in all major courses. |
| 2 | Note: Students may NOT apply any course to this requirement and the Upper-Level Economics Requirement and/or IB requirement. Each course only once. |
Admissions Requirement
Students must be admitted to the School of Business. Please review the School of Business Admissions Requirements.
School of Business Requirements
Students must adhere to all School of Business Academic Requirements and major requirements. The university’s course forgiveness policy is allowed.
Free Electives
If the courses taken to satisfy all of the requirements will not meet the minimum credit hour requirement to graduate, free electives may be taken to reach the required number of hours.
Proposed Program of Study for a Major in Marketing - Marketing Management Concentration
| Freshman | |||
|---|---|---|---|
| First Term | Hours | Second Term | Hours |
| EH 101 | 3 | EH 102 | 3 |
| BUS 101 | 3 | CMST 101 | 3 |
| Core Curriculum Area II: Fine Arts | 3 | IS 103 | 3 |
| Core Curriculum Area IV: Social and Behavioral Science1 | 3 | BUS 110 | 3 |
| Core Curriculum Area III: Natural Science (with laboratory) | 4 | ||
| 12 | 16 | ||
| Sophomore | |||
| First Term | Hours | Second Term | Hours |
| QM 214 | 3 | LS 246 | 3 |
| AC 200 | 3 | QM 215 | 3 |
| EC 210 | 3 | AC 201 | 3 |
| Core Curriculum Area III: Natural Science (with laboratory) | 4 | EC 211 | 3 |
| Core Curriculum Area II: Literature Sequence | 3 | Core Curriculum Area II: Literature Sequence | |
| 16 | 12 | ||
| Junior | |||
| First Term | Hours | Second Term | Hours |
| BUS 350 | 3 | MK 312 | 3 |
| MK 3033 | 3 | MK 330 | 3 |
| MK 3203 | 3 | MK 410 | 3 |
| MG 3024 | 3 | MG 403 | 3 |
| IS 303 | 3 | FN 310 | 3 |
| 15 | 15 | ||
| Senior | |||
| First Term | Hours | Second Term | Hours |
| MK 408 | 3 | MK 450 | 3 |
| MK 421 | 3 | International Business Elective6 | 3 |
| Core Curriculum Area IV: History5 | 3 | Marketing Elective (300/400 level) | |
| Marketing Elective (300/400 level) | 3 | General Electives | 4 |
| General Elective | 3 | ||
| 15 | 10 | ||
| Total credit hours: 111 | |||
Proposed Program of Study for a Major in Marketing - Professional Sales Concentration
| Freshman | |||
|---|---|---|---|
| First Term | Hours | Second Term | Hours |
| EH 101 | 3 | Core Curriculum Area III: Natural Science (with laboratory) | 4 |
| BUS 101 | 3 | EH 102 | 3 |
| MA 105 | 3 | CMST 101 | 3 |
| Core Curriculum Area II: Fine Arts | 3 | IS 103 | 3 |
| Core Curriculum Area IV: Social and Behavioral Science1 | 3 | BUS 110 | 3 |
| 15 | 16 | ||
| Sophomore | |||
| First Term | Hours | Second Term | Hours |
| Core Curriculum Area III: Natural Science (with laboratory) | 4 | Core Curriculum Area II: Literature Sequence | 3 |
| Core Curriculum Area II: Literature Sequence | 3 | LS 246 | 3 |
| QM 214 | 3 | QM 215 | 3 |
| AC 200 | 3 | AC 201 | 3 |
| EC 210 | 3 | EC 211 | 3 |
| 16 | 15 | ||
| Junior | |||
| First Term | Hours | Second Term | Hours |
| BUS 350 | 3 | MK Elective | 3 |
| MK 303 | 3 | MK 330 | 3 |
| MK 320 | 3 | MK 410 | 3 |
| MG 302 | 3 | MG 403 | 3 |
| IS 303 | 3 | FN 310 | 3 |
| 15 | 15 | ||
| Senior | |||
| First Term | Hours | Second Term | Hours |
| Core Curriculum Area IV: History5 | 3 | International Business Elective6 | 3 |
| Marketing Elective (300/400 level) | 3 | General Electives | 4 |
| General Elective | 3 | MK 450 | 3 |
| MK 408 | 3 | MK 425 | 3 |
| MK 420 | 3 | ||
| 15 | 13 | ||
| Total credit hours: 120 | |||
Proposed Program of Study for a Major in Marketing - Retail Marketing Management Concentration
| Freshman | |||
|---|---|---|---|
| First Term | Hours | Second Term | Hours |
| EH 101 | 3 | Core Curriculum Area III: Natural Science (with laboratory) | 4 |
| BUS 101 | 3 | EH 102 | 3 |
| MA 105 | 3 | CMST 101 | 3 |
| Core Curriculum Area II: Fine Arts | 3 | IS 103 | 3 |
| Core Curriculum Area IV: Social and Behavioral Science1 | 3 | BUS 110 | 3 |
| 15 | 16 | ||
| Sophomore | |||
| First Term | Hours | Second Term | Hours |
| Core Curriculum Area III: Natural Science (with laboratory) | 4 | Core Curriculum Area II: Literature Sequence | 3 |
| Core Curriculum Area II: Literature Sequence | 3 | LS 246 | 3 |
| QM 214 | 3 | QM 215 | 3 |
| AC 200 | 3 | AC 201 | 3 |
| EC 210 | 3 | EC 211 | 3 |
| 16 | 15 | ||
| Junior | |||
| First Term | Hours | Second Term | Hours |
| BUS 350 | 3 | MK 312 | 3 |
| MK 3033 | 3 | MK 330 | 3 |
| MK 3203 | 3 | MK 410 | 3 |
| MG 3024 | 3 | MG 403 | 3 |
| IS 303 | 3 | FN 310 | 3 |
| 15 | 15 | ||
| Senior | |||
| First Term | Hours | Second Term | Hours |
| Core Curriculum Area IV: History5 | 3 | International Business Elective6 | 3 |
| Marketing Elective (300/400 level) | 3 | General Electives | 4 |
| General Elective | 3 | MK 450 | 3 |
| MK 408 | 3 | MK 430 | 3 |
| MK 420 | 3 | ||
| 15 | 13 | ||
| Total credit hours: 120 | |||
Proposed Program of Study for a Major in Marketing - Social Media Marketing Concentration
| Freshman | |||
|---|---|---|---|
| First Term | Hours | Second Term | Hours |
| EH 101 | 3 | Core Curriculum Area III: Natural Science (with laboratory) | 4 |
| BUS 101 | 3 | EH 102 | 3 |
| MA 105 | 3 | CMST 101 | 3 |
| Core Curriculum Area II: Fine Arts | 3 | IS 103 | 3 |
| Core Curriculum Area IV: Social and Behavioral Science1 | 3 | BUS 110 | 3 |
| 15 | 16 | ||
| Sophomore | |||
| First Term | Hours | Second Term | Hours |
| Core Curriculum Area III: Natural Science (with laboratory) | 4 | Core Curriculum Area II: Literature Sequence | 3 |
| Core Curriculum Area II: Literature Sequence | 3 | LS 246 | 3 |
| QM 214 | 3 | QM 215 | 3 |
| AC 200 | 3 | AC 201 | 3 |
| EC 210 | 3 | EC 211 | 3 |
| 16 | 15 | ||
| Junior | |||
| First Term | Hours | Second Term | Hours |
| BUS 350 | 3 | MK 401 | 3 |
| MK 3033 | 3 | MK 330 | 3 |
| MK 3203 | 3 | MK 410 | 3 |
| MG 3024 | 3 | MG 403 | 3 |
| IS 303 | 3 | FN 310 | 3 |
| 15 | 15 | ||
| Senior | |||
| First Term | Hours | Second Term | Hours |
| IS Major Elective7 | 3 | IS Major Elective7 | 3 |
| Core Curriculum Area IV: History5 | 3 | International Business Elective6 | 3 |
| MK Elective | 3 | General Electives | 4 |
| General Elective | 3 | MK 450 | 3 |
| MK 408 | 3 | ||
| 15 | 13 | ||
| Total credit hours: 120 | |||
| 1 | |
| 2 | |
| 3 | May be taken concurrently. |
| 4 | Junior Standing (60 semester hours credit) |
| 5 | Select one of the following HY 101, HY 102, HY 104, HY 105,HY 120 or HY 121 |
| 6 | Select one of the following: MK 416, MG 415, EC 407, FN 412, AC 440, or IB 495 |
| 7 | Choose from IS 415, IS 416, and IS 417 |
Proposed Program of Study for a Major in Industrial Distribution : Engineering Concentration
| Freshman | |||
|---|---|---|---|
| First Term | Hours | Second Term | Hours |
| EH 101 | 3 | EH 102 | 3 |
| MA 105 | 3 | BUS 110 | 3 |
| BUS 101 | 3 | IS 103 | 3 |
| Core Curriculum Area IV: History1 | 3 | Core Curriculum Area II: Fine Art3 | 3 |
| Core Curriculum Area IV: Social and Behavioral Science2 | 3 | Core Curriculum Area III: Natural Science (with laboratory) | 4 |
| 15 | 16 | ||
| Sophomore | |||
| First Term | Hours | Second Term | Hours |
| QM 214 | 3 | QM 215 | 3 |
| AC 200 | 3 | CMST 101 | 3 |
| EC 210 | 3 | AC 201 | 3 |
| ME 103 | 3 | EC 211 | 3 |
| Core Curriculum Area II: Literature Sequence | 3 | LS 246 | 3 |
| Core Curriculum Area III: Natural Science (with laboratory) | 4 | Core Curriculum Area II: Literature Sequence | 3 |
| 19 | 18 | ||
| Junior | |||
| First Term | Hours | Second Term | Hours |
| BUS 350 | 3 | EE 305 | 2 |
| MK 3034 | 3 | ME 302 | 3 |
| MG 3025 | 3 | MK 416 | 3 |
| MK 3204 | 3 | MSE 350 | 3 |
| IS 303 | 3 | ||
| 15 | 11 | ||
| Senior | |||
| First Term | Hours | Second Term | Hours |
| FN 310 | 3 | MK 430 | 3 |
| MG 403 | 3 | MK 435 | 3 |
| MK 330 | 3 | MK 495 | 2 |
| Elective | 3 | BUS 450 | 3 |
| 12 | 11 | ||
| Total credit hours: 117 | |||
| 1 | Select one from: HY 101, HY 102, HY 104, HY 105, HY 120 or HY 121 |
| 2 | |
| 3 | |
| 4 | May be taken concurrently. |
| 5 | Junior Standing (60 semester hours of credit). |
Proposed Program of Study for a major in Industrial Distribution with a Concentration in Medical Equipment and Supplies Distribution
| Freshman | |||
|---|---|---|---|
| First Term | Hours | Second Term | Hours |
| EH 101 | 3 | EH 102 | 3 |
| MA 105 | 3 | BUS 110 | 3 |
| BUS 101 | 3 | IS 103 | 3 |
| Core Curriculum Area IV: History1 | 3 | Core Curriculum Area II: Fine Art3 | 3 |
| Core Curriculum Area II: Social and Behavioral Science2 | 3 | Core Curriculum Area III: Natural Science | 4 |
| 15 | 16 | ||
| Sophomore | |||
| First Term | Hours | Second Term | Hours |
| QM 214 | 3 | CMST 101 | 3 |
| AC 200 | 3 | QM 215 | 3 |
| EC 210 | 3 | AC 201 | 3 |
| Core Curriculum Area II: Literature Sequence | 3 | EC 211 | 3 |
| Core Curriculum Area III: Natural Science (with laboratory) | 4 | LS 246 | 3 |
| Core Curriculum Area II: Literature Seqence | |||
| 16 | 15 | ||
| Junior | |||
| First Term | Hours | Second Term | Hours |
| BUS 350 | 3 | Med Concentration Option Course | 3 |
| MK 3034 | 3 | BY 115 | 4 |
| MG 3025 | 3 | MK 416 | 3 |
| FN 310 | 3 | AHS 350 | 3 |
| MK 3204 | 3 | General Elective | 1 |
| 15 | 14 | ||
| Senior | |||
| First Term | Hours | Second Term | Hours |
| IS 303 | 3 | Med Concentration Option Course | 3 |
| MG 403 | 3 | MK 430 | 3 |
| MK 330 | 3 | MK 435 | 3 |
| MK 408 | 3 | BUS 450 | 3 |
| MK 495 | 2 | ||
| 14 | 12 | ||
| Total credit hours: 117 | |||
| 1 | |
| 2 | |
| 3 | |
| 4 | May be taken concurrently |
| 5 | Junior Standing (60 semester hours of credit) |
Proposed Program of Study for a Major in Economics with a Concentration in Analysis and Policy
| Freshman | |||
|---|---|---|---|
| First Term | Hours | Second Term | Hours |
| EH 101 | 3 | EH 102 | 3 |
| MA 105 | 3 | EC 210 | 3 |
| BUS 101 | 3 | IS 103 | 3 |
| Core Curriculum Area II: Fine Arts | 3 | BUS 110 | 3 |
| Core Curriculum Area IV: Social and Behavioral Science1 | 3 | Core Curriculum Area III: Natural Science (with laboratory) | 4 |
| 15 | 16 | ||
| Sophomore | |||
| First Term | Hours | Second Term | Hours |
| QM 214 | 3 | LS 246 | 3 |
| AC 200 | 3 | QM 215 | 3 |
| Core Curriculum Area II: Literature Sequence | 3 | AC 201 | 3 |
| Core Curriculum Area III: Natural Science (with laboratory) | 4 | EC 211 | 3 |
| Core Curriculum Area IV: History2 | 3 | CMST 101 | 3 |
| Core Curriculum Area II: Literature Sequence | 3 | ||
| 16 | 18 | ||
| Junior | |||
| First Term | Hours | Second Term | Hours |
| BUS 350 | 3 | EC 304 | 3 |
| MK 303 | 3 | MG 403 | 3 |
| MG 302 | 3 | Economics Major Elective 3 | 9 |
| FN 310 | 3 | ||
| IS 303 | 3 | ||
| 15 | 15 | ||
| Senior | |||
| First Term | Hours | Second Term | Hours |
| EC 305 | 3 | EC 450 | 3 |
| EC 310 | 3 | BUS 450 | 3 |
| EC 407 | 3 | General Elective | 4 |
| Core Curriculum Area II: Fine Art4 | 3 | ||
| Economics Major Elective3 | 3 | ||
| 15 | 10 | ||
| Total credit hours: 120 | |||
| 1 | Select from the following courses: PY 101, SOC 100 or ANTH 101. |
| 2 | Select from the following courses: HY 101, HY 102, Hy 104, HY 105, HY 120 or HY 121. |
| 3 | Select from the following courses: ARH 101, MU 120 or THR 100. |
| 4 | Choose from Economics (EC) courses at the 300/400 level, Quantitative Methods (QM) courses at the 400 level (maximum of 6 hours of QM courses total). |
| 5 | Choose from PHL 375, PHL 408, or PHL 490 |
Proposed Program of Study for a Major in Economics with a Concentration in Philosophy, Politics, and Economics
| Freshman | |||
|---|---|---|---|
| First Term | Hours | Second Term | Hours |
| EH 101 | 3 | EH 102 | 3 |
| MA 105 | 3 | EC 210 | 3 |
| BUS 101 | 3 | IS 103 | 3 |
| Core Curriculum Area II: Fine Arts | 3 | BUS 110 | 3 |
| Core Curriculum Area IV: Social and Behavioral Science1 | 3 | Core Curriculum Area III: Natural Science (with laboratory) | 4 |
| 15 | 16 | ||
| Sophomore | |||
| First Term | Hours | Second Term | Hours |
| QM 214 | 3 | LS 246 | 3 |
| AC 200 | 3 | QM 215 | 3 |
| Core Curriculum Area III: Natural Science (with laboratory) | 4 | AC 201 | 3 |
| Core Curriculum Area IV: History2 | 3 | EC 211 | 3 |
| Core Curriculum Area II: Literature Sequence | 3 | CMST 101 | 3 |
| Core Curriculum Area II: Literature Sequence | 3 | ||
| 16 | 18 | ||
| Junior | |||
| First Term | Hours | Second Term | Hours |
| BUS 350 | 3 | EC 304 | 3 |
| EC 320 | 3 | EC 330 | 3 |
| MG 302 | 3 | PHL 120 | 3 |
| FN 310 | 3 | PHL 230 | 3 |
| IS 303 | 3 | MG 403 | 3 |
| Core Curriculum Area II: Fine Art3 | 3 | ||
| 15 | 18 | ||
| Senior | |||
| First Term | Hours | Second Term | Hours |
| PHL Major Elective5 | 3 | BUS 450 | 3 |
| MK 303 | 3 | EC 450 | 3 |
| EC 305 | 3 | PHL 135 | 3 |
| EC 407 | 3 | Economics Major Elective 4 | 6 |
| EC 310 | 3 | ||
| 15 | 15 | ||
| Total credit hours: 128 | |||
| 1 | Select from the following courses: PY 101, SOC 100 or ANTH 101. |
| 2 | Select from the following courses: HY 101, HY 102, Hy 104, HY 105, HY 120 or HY 121. |
| 3 | Select from the following courses: ARH 101, MU 120 or THR 100. |
| 4 | Choose from Economics (EC) courses at the 300/400 level, Quantitative Methods (QM) courses at the 400 level (maximum of 6 hours of QM courses total). |
| 5 | Choose from PHL 375, PHL 408, or PHL 490 |
EC-Economics Courses
EC 110. Economics and Society. 3 Hours.
Economic principles and development of economic analysis. Combines key elements of EC 210 and 211. Primarily intended for majors in School of Education seeking to meet certification requirements; also open to students outside School of Business who wish to survey economics in one course. Not open to entering freshmen; not open to majors in School of Business or economics majors in the College of Arts and Sciences.
EC 210. Principles of Microeconomics. 3 Hours.
Theory of production and value, including problems of monopoly, oligopoly, and distribution of income. Not open to entering freshmen. (CORE AREA IV).
EC 211. Principles of Macroeconomics. 3 Hours.
Economic analysis and its use in dealing with business and governmental problems. National income, price-level, employment, governmental fiscal policies, and international economics. Not open to entering freshmen. (CORE AREA IV).
EC 301. Money and Banking. 3 Hours.
Money supply, banking system, and other financial institutions; how money affects aggregate economic activity.
Prerequisites: EC 210 [Min Grade: C] and EC 211 [Min Grade: C] and GPAT and GPAO 2.00 and EC 211 [Min Grade: C] and EC 210 [Min Grade: C] and GPAU 2.00 and GPAO 2.00
EC 302. Law and Economics. 3 Hours.
This is an introduction to Law and Economics, that is, the application of economic analysis to legal questions. The course offers a survey of core issues (including property, contracts, and torts), an exposition of alternative approaches to those issues, and a discussion of important implications for economics, law, political science, philosophy, public administration, and sociology. The instructor encourages students to concurrently sign up for the course Cooperation and Competition (EC 330).
Prerequisites: GPAT and GPAO 2.00) or (EC 210 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 303. Labor Economics. 3 Hours.
Economic analysis in dealing with major aspects of such problems as employment, wages, hours, unionism, labor-management relations, and social security. Influence of psychological and institutional factors.
Prerequisites: GPAT and GPAO 2.00 and EC 210 [Min Grade: C] and EC 211 [Min Grade: C] or GPAU 2.00 and GPAO 2.00 and EC 210 [Min Grade: C] and EC 211 [Min Grade: C]
EC 304. Microeconomics. 3 Hours.
Advanced economic principles underlying value and distribution with additional training in application of these principles to problems of analysis. Preq: Completion of all pre-business requirements.
Prerequisites: EC 210 [Min Grade: C] and GPAT or GPAO 2.00 and EC 210 [Min Grade: C] and GPAU 2.00 or GPAO 2.00
EC 305. Macroeconomics. 3 Hours.
Forces determining level of income and employment in economic systems, with special reference to United States. Causes and cures of unemployment. Role of government in maintaining high level of employment.
Prerequisites: GPAT and GPAO 2.00 and EC 211 [Min Grade: C] or GPAU 2.00 and GPAO 2.00 and EC 211 [Min Grade: C]
EC 306. Health Care Economics. 3 Hours.
This course seeks to apply economic analysis to issues in health care. Students will review the basic tools of economic analysis and discuss the evolving trends and institutional features in the health care industry. Students will then use an economic way of thinking to address contemporary health care issues from an economic perspective. This will include consideration of the supply and demand for health care, hospitals, insurance and managed care, health labor markets, chronic disease, prescription drugs, and government policy.
Prerequisites: EC 210 [Min Grade: C]
EC 308. Economics of Environment. 3 Hours.
Use of economic analysis to examine interaction between economic institutions and physical environment. Specific topics: social costs and benefits of economic growth, interactions between private business and public welfare, and socioeconomic systems and goals.
Prerequisites: GPAT and GPAO 2.00 and EC 210 [Min Grade: C] and EC 211 [Min Grade: C] or GPAU 2.00 and GPAO 2.00 and EC 210 [Min Grade: C] and EC 211 [Min Grade: C]
EC 310. Managerial Economics. 3 Hours.
Economic theory and its application to managerial decision making process. Demand analysis, estimation, cost analysis, market analysis, pricing strategy.
Prerequisites: (EC 211 [Min Grade: C] and EC 210 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 210 [Min Grade: C] and EC 211 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 320. Behavioral Economics. 3 Hours.
Incorporation of psychology into models of economic behavior. These models are applied to a variety of fields including industrial organization, marketing, and negotiation.
Prerequisites: (EC 210 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 210 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 330. Cooperation and Competition. 3 Hours.
An introduction to game theory, teaching basic concepts necessary for application to problems in intermediate microeconomics (bargaining, cartels, auctions, incentives, contracts). Mathematics used is either self-contained within the course or restricted to the level of introductory microeconomics. Theory is applied to sample problems from business, politics and social life. An introduction to evolutionary game theory is included. Quantitative Literacy is a significant component of this course (QEP).
Prerequisites: (EC 210 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 210 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 401. Mathematical Approach in Economics and Business. 3 Hours.
Mathematical approach in economics and business.
Prerequisites: (EC 304 [Min Grade: C] or EC 310 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 304 [Min Grade: C] or EC 310 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 403. Monetary Economics. 3 Hours.
Current theories of monetary policy and management, historical development of theory and practice, contemporary policies employed by monetary authorities, institutions concerned, evaluation of policies and reform, and interrelations between monetary factors and economic processes.
Prerequisites: (EC 304 [Min Grade: C] and EC 301 [Min Grade: C] or EC 305 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 304 [Min Grade: C] and EC 301 [Min Grade: C] or EC 305 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 404. Topics in Public Policy. 3 Hours.
Topics in Public Policy.
Prerequisites: (EC 304 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 304 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 405. Economic Development and Growth. 3 Hours.
Problems of economic development; growth of less developed economies compared with those of advanced economies. Theories of economic development. Policy measures to promote development of growth, with emphasis on measures to accelerate development of countries.
Prerequisites: (EC 304 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 304 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 407. International Economics. 3 Hours.
Analysis of theoretical principles underlying international trade and investment, and international monetary relations. Study includes the effects on domestic and foreign economies of commercial, monetary and fiscal policies. (Also IB 407).
Prerequisites: EC 210 [Min Grade: C] and EC 211 [Min Grade: C] and GPAT and GPAO 2.00 and EC 210 [Min Grade: C] and EC 211 [Min Grade: C] and GPAU 2.00 and GPAO 2.00
EC 408. Topics in the History of Economic Theory. 3 Hours.
The development of economic thought from antiquity to the end of the twentieth century, with emphasis on the synthesis of evolving ideas constituting current economic theory.
Prerequisites: (EC 211 [Min Grade: C] and EC 210 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 210 [Min Grade: C] and EC 211 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 409. Survey of Econometrics. 3 Hours.
Econometric methods emphasizing mathematical formulation and statistical testing of economic theories. Problems and corrective procedures in single-equation regression estimation, such as multicolinearity, autocorrelation, heteroscedasticity, and lagged variables. Identification, estimation, and applications of simultaneous-equation models.
Prerequisites: (EC 301 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 305 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 301 [Min Grade: C] and GPAU 2.00 and GPAO 2.00) or (EC 305 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 411. Public Finance. 3 Hours.
Principles of taxation, government expenditures, borrowing, and fiscal administration.
Prerequisites: (EC 304 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 304 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 413. Urban Economics. 3 Hours.
Economic issues and structure of metropolitan areas. Economic growth and decay of urban regions. Specific topics: housing, education, employment, political economy, and public safety.
Prerequisites: EC 210 [Min Grade: C] and EC 211 [Min Grade: C] and GPAT and GPAO 2.00 and EC 210 [Min Grade: C] and EC 211 [Min Grade: C] and GPAU 2.00 and GPAO 2.00
EC 414. Industrial Organization. 3 Hours.
Structure and performance of monopolistic and oligopolistic industries, emphasizing efficiency, pricing policies, and investment decisions. Extent and nature of concentration in economy as whole.
Prerequisites: (EC 304 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 304 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 420. Applied Forecasting. 3 Hours.
Practical use of various forecasting techniques on business and economic data. Topics include dynamic regression models, exponential smoothing, forecast criteria, moving averages, seasonality, and univariate Box Jenkins ARIMA modeling.
Prerequisites: EC 210 [Min Grade: C] and GPAT and GPAO 2.00 or EC 210 [Min Grade: C] and GPAU 2.00 and GPAO 2.00
EC 425. Applied Regression Analysis. 3 Hours.
Simple, multilinear, and polynomial regression analysis. Model selection, inferential procedures, and application with computer.
Prerequisites: QM 215 [Min Grade: C] and GPAT and GPAO 2.00 and QM 215 [Min Grade: C] and GPAU 2.00 and GPAO 2.00
EC 440. Economics for Educators. 3 Hours.
Students will gain an understanding of both basic economic principles and entrepreneurship and learn innovative methods of transferring economic knowledge to elementary and secondary students. Students will also become well-versed in the National and Alabama State standards of learning. Only open to education majors and certified teachers in K-12. This class is not open to economics or business majors.
EC 450. Economics, Institutions & Law. 3 Hours.
The course will study the microeconomic and macroeconomic consequences of different institutional environments and arrangements of designed incentives. This will include political, regulatory and legal structures and rules, both as pertain to actual institutuions at the macro level (e.g., the Federal Reserve, the IMF, the World Bank) and regulated structures at the micro level (households and firms). The presumed conceptual frameworks will be based on intermediate microeconomics and introductory macroeconomics. Normative justification of institutional designs will be addressed. EC 320 is a recommended prerequisite.
Prerequisites: (EC 211 [Min Grade: C] and EC 304 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 211 [Min Grade: C] and EC 304 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 460. Economics Internship. 3 Hours.
The economics internship program offers qualified students the opportunity to gain first-hand experience in local organizations for a term while receiving academic credit. Participating organizations are expecting to receive high-quality work from the students they sponsor. The active participation by students in actual business decisions of the sponsoring organization is the primary interest of the internship.
Prerequisites: (EC 304 [Min Grade: C] and EC 305 [Min Grade: C] and EC 210 [Min Grade: C] and EC 211 [Min Grade: C] and GPAT and GPAO 2.00) or (EC 304 [Min Grade: C] and EC 305 [Min Grade: C] and EC 210 [Min Grade: C] and EC 211 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
EC 490. Advanced Topics in Economics. 3 Hours.
Selected topics in economics.
Prerequisites: (GPAT and GPAO 2.00) or (GPAU 2.00 and GPAO 2.00)
EC 499. Directed Readings in Economics. 1-3 Hour.
Investigation of specific areas in economics.
Prerequisites: (GPAT and GPAO 2.00) or (GPAU 2.00 and GPAO 2.00)
LS-Legal Studies Courses
LS 246. Legal Environment of Business. 3 Hours.
This course is required for all students in the School of Business. Students acquire a general knowledge of the legal environment of business and the basic principles of contracts, property, business organizations, bankruptcy, employment, securities, torts, international, antitrust, and business-related criminal law. Students practice ethical reasoning and decision-making. Students acquire an understanding of the role and value of diversity in the workplace through study of equal employment opportunity and other laws. Ethics and Civic Responsibility are significant components of this course (QEP).
LS 457. Business Law for Accountants. 3 Hours.
Legal forms of business organization, including partnerships and corporations. Commercial paper, especially negotiable instruments; sales under Uniform Commercial Code; other CPA examination material. Junior standing required.
Prerequisites: (LS 246 [Min Grade: C] and GPAT and GPAO 2.00) or (LS 246 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
LS 471. Legal Elements of Fraud Investigation. 3 Hours.
Key legal principles and courtroom procedures relevant to forensic accounting, and survey of related topics--criminology theories, evidence management, and litigation services.
Prerequisites: (LS 246 [Min Grade: C] and GPAT and GPAO 2.00) or (LS 246 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK-Marketing Courses
MK 101. Introduction to Consumer Marketing. 3 Hours.
Survey course designed to provide understanding of business marketing practices and consumer decision making processes. Open to all UAB students.
MK 303. Basic Marketing. 3 Hours.
Survey course of the modern business process for planning, distributing, promoting and pricing of products (goods and services) for domestic and international organizations.
Prerequisites: (MA 105 [Min Grade: C] or MA 109 [Min Grade: C] or MA 125 [Min Grade: C]) and (AC 200 [Min Grade: C] and EC 210 [Min Grade: C] and GPAT and GPAO 2.00) or (MA 105 [Min Grade: C] or MA 109 [Min Grade: C] or MA 125 [Min Grade: C]) and (AC 200 [Min Grade: C] and EC 210 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 312. Retail Marketing. 3 Hours.
Business to consumer marketing with consideration for location, organization, buying, receiving stock inventory and control, policies, pricing, services, control and personnel management within retail establishments.
Prerequisites: (MK 303 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 313. Business to Business Marketing. 3 Hours.
Role of supply chain management and industrial marketing. Planning, organizing, implementing and controlling channels of distribution.
Prerequisites: (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 314. Consumer Behavior. 3 Hours.
Determinants of consumer behavior, cultural, social, family, economic and business environments within which consumer purchase decisions are made. Preq:C or better AC 201, EC 211, IS 103, LS 246, QM 215 and MK 303.
Prerequisites: (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 320. Industrial Distribution Management. 3 Hours.
Introduction to basic problems, concepts, and management practices of industrial distribution firms and manufacturing relationships. History of types of distributor organizations, functions, and role of industrial distribution in economy.
Prerequisites: (AC 200 [Min Grade: C] and EC 210 [Min Grade: C] and MA 105 [Min Grade: C] and GPAT and GPAO 2.00) or (MA 105 [Min Grade: C] and AC 200 [Min Grade: C] and EC 210 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 330. Professional Selling. 3 Hours.
This course combines personal selling theory with actual practice. Students are required to give sales presentations, interact with professional sales representatives, analyze cases, participate in a variety of experiential exercises, use technology extensively, and practice both written and oral business communication.
Prerequisites: (MK 303 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 333. Sports Marketing. 3 Hours.
Strategic analysis, positioning and marketing of professional and amateur sports events and organizations. The goal is to provide students with a comprehensive view of all that is required to successfully market a sporting organization or event. Junior standing required.
Prerequisites: (GPAT and GPAO 2.00) or (GPAU 2.00 and GPAO 2.00)
MK 401. Social Media in Marketing. 3 Hours.
Survey course of the unique aspects fo marketing through social media. The focus is on the application of new and emerging social media communications systems and practices that are becoming major elements in integrated marketing communication programs.
Prerequisites: MK 303 [Min Grade: C]
MK 408. Marketing Research. 3 Hours.
Research techniques in marketing with application of research findings to decision making and formulation of marketing strategies.
Prerequisites: (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 410. Integrated Marketing Communication. 3 Hours.
Considers the organizations coordinated and strategic use of communication tools used in marketing including advertising, sales promotion, direct marketing, interactive media, publicity/public relations, sponsorship marketing, point-of-purchase communications and personal selling.
Prerequisites: (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 416. International Marketing. 3 Hours.
International marketing activities, including environmental issues, marketing strategy and tactical considerations in entering foreign markets.
Prerequisites: (AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and MK 303 [Min Grade: C] and GPAT and GPAO 2.00) or (AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and MK 303 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 418. Introduction to E-Commerce. 3 Hours.
Management of Internet Technology into the marketing function of organization. Web-based business models, customer support, on-line quality, product pricing, and Internet based channels of distribution development studied. Preq: C or better in AC 201, EC 211, IS 103, LS 246, QM 215 and MK 303.
Prerequisites: (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 419. Services Marketing. 3 Hours.
Understanding service customers, customer satisfaction, motivating service employees, improving service quality and role of services in strategy planning.
Prerequisites: (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 420. Sales Management. 3 Hours.
Management of personal sales force including recruiting, selecting, training, compensating, and evaluating sales personnel; planning, implementing, and controlling selling strategies.
Prerequisites: (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 421. Entrepreneurship and Marketing Planning. 3 Hours.
Deals with the starting, managing and nurturing a new business venture. Emphasis on development of marketing/ business plans including market/industry/competitor analysis. Project based course.
Prerequisites: (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 425. Advanced Professional Selling. 3 Hours.
Course extends the knowledge and skills needed in a professional career in selling. Admittance to the Profession Sales Certificate Program required.
Prerequisites: (MK 320 [Min Grade: C] and MK 330 [Min Grade: C] and MK 420 [Min Grade: C] and BUS 350 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 320 [Min Grade: C] and MK 330 [Min Grade: C] and MK 420 [Min Grade: C] and BUS 350 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 430. Industrial Distribution Operations. 3 Hours.
Concepts of value added, profitability, inventory management, scheduling, decision support systems, facilities, and warehouse operations integrated with financial control of distributor operations. Case studies and industrial speakers.
Prerequisites: (MK 320 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and MK 303 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 320 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and MK 303 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 435. Industrial Distribution Policies and Quality Issues. 3 Hours.
Cases incorporating current approaches and procedures for attaining optimum manufacturer/distributor/customer relationships. Methods for planning, implementing, and controlling distribution strategies. Market demand analysis, profitability and multi-branch operations, quality assurance, TQM concepts, and forecasting. Preq: C or better in AC 201, EC 211,IS 103, LS 246, QM 215 and MK 303 and MK 320 and MK 430 which may be taken co-requisite.
Prerequisites: MK 430 [Min Grade: C](Can be taken Concurrently) and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and MK 303 [Min Grade: C] and MK 320 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 430 [Min Grade: C] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and MK 303 [Min Grade: C] and MK 320 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 440. Small Business Consulting and Research. 3 Hours.
Applied field work integrating functional business fields of management, finance, accounting, marketing, economics, production policy, and decision making related to small business enterprises.
Prerequisites: FN 310 [Min Grade: C] and MG 302 [Min Grade: C] and MK 303 [Min Grade: C]
MK 445. Marketing Internship. 3 Hours.
Offers qualified undergraduate students the chance to gain first-hand experience in a local business while receiving academic credit. Marketing major and junior standing required. Sponsoring business may require addtional courses.
Prerequisites: (MK 303 [Min Grade: B] and GPAU 2.00 and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: B] and AC 201 [Min Grade: C] and EC 211 [Min Grade: C] and (IS 103 [Min Grade: C] or CS 101 [Min Grade: C]) and LS 246 [Min Grade: C] and QM 215 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 450. Strategic Marketing. 3 Hours.
Course addresses problems of marketing management with emphasis on planning, implementing and controlling marketing activities with individual firms.
Prerequisites: (BUS 350 [Min Grade: C] and FN 310 [Min Grade: C] and MK 312 [Min Grade: C] and MK 320 [Min Grade: C] and MK 408 [Min Grade: C] and MK 410 [Min Grade: C] and GPAT and GPAO 2.00) or (BUS 350 [Min Grade: C] and FN 310 [Min Grade: C] and MK 312 [Min Grade: C] and MK 320 [Min Grade: C] and MK 408 [Min Grade: C] and MK 410 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 490. Special Topics in Marketing. 3 Hours.
Selected marketing topics not covered in other marketing courses.
Prerequisites: (MK 303 [Min Grade: C] and GPAT and GPAO 2.00) or (MK 303 [Min Grade: C] and GPAU 2.00 and GPAO 2.00)
MK 495. Industrial Distribution Directed Studies/Practicum. 2 Hours.
Problems in management of industrial distribution firms, both as suppliers for and customers of manufacturers and other businesses. Students work with host distributor/manufacturer on current and future distribution problem areas.
Prerequisites: (GPAT and GPAO 2.00) or (GPAU 2.00 and GPAO 2.00)
MK 499. Directed Readings in Marketing. 1-3 Hour.
Specific areas in marketing.
Prerequisites: (GPAT and GPAO 2.00) or (GPAU 2.00 and GPAO 2.00)
Faculty
| Ayers, Douglas J., Associate Professor of Marketing and Industrial Distribution, 1999, B.S., M.B.A. (Tennessee), Ph.D. (Kentucky) |
| Culver, Sarah E., Associate Professor of Economics, 1993, B.S., M.A., Ph.D. (Houston) |
| DasGupta, Manabendra, Associate Professor of Economics, 1990, B.A., M.A. (Calcutta), M.A., Ph.D. (Southern Methodist) |
| DeCarlo, Thomas E., Professor of Marketing and Industrial Distribution, 2007, B.S. (N. Carolina State), Ph.D. (Georgia) |
| Friend, Edward M. III, Assistant Professor of Business Law and Executive in Residence, 2005, B.A., J.D. (University of Alabama) |
| Fries, Jennifer, Assistant Professor of Marketing, 2011, B.S. (Clemson University), M.B.A., Ph.D. (Georgia State University – Pending) |
| Gelber, Jacob, Instructor of Marketing, 2009, B.A. (Duke), M.B.A. (Cornell), J.D. (University of California) |
| Hadley, Mark, Professor of Surgery; Professor of Marketing and Industrial Distribution; Spinal Surgery and Medical Equipment and Supplies Distribution, 2008, B.A. (Stanford), M.D. (Albany Medical College) |
| Hansen, John, Assistant Professor of Marketing, 2009, B.S., M.B.A. (Troy), Ph.D. (Alabama) |
| Kennedy, Karen, Associate Professor of Marketing and Industrial Distribution; Associate Dean, Programs and Outreach, 2001, B.S. (Blue Mountain), M.S. (Florida State), M.B.A. (Georgia State), Ph.D. (South Florida) |
| Lee, Seung-Dong, Professor of Economics, 1979, B.A., M.A. (Korea), M.A., Ph.D. (Southern Methodist) |
| Lund, Donald, Assistant Professor of Marketing, 2009, B.S., M.B.A. (Missouri State) Ph.D. (Missouri, Columbia) |
| Menachemi, Nor, Associate Professor, Health Care Organization and Policy; Associate Professor, Marketing and Industrial Distribution, Health Care Policy and Health Care Marketing, 2008, B.S., M.P.H. (State University of NY-Albany), Ph.D. (UAB) |
| Miller, Kenneth, Instructor of Marketing and Industrial Distribution, 2008, B.S. (Auburn), M.B.A. (Golden Gate), Ed.D. (Vanderbilt) |
| Motley, Carol, Assistant Professor of Marketing, 2011, B.S. (Southern Illinois), M.B.A. (Washington), Ph.D. (Georgia) |
| Powers, Thomas L., Professor of Marketing and Industrial Distribution, 1985, B.S., M.B.A. (Eastern Michigan), Ph.D. (Michigan State) |
| Robicheaux, Robert A., Chair, Department of Marketing, Idustrial Distribution, and Economics; Professor of Marketing and Industrial Distribution, 2004, B.S., M.B.A., Ph.D. (Louisiana State University) |
| Sheng, Shibin (Simon), Associate Professor of Marketing, 2011, B.S. (Tsinghua University), Ph.D. Economics (Tsinghua University) Ph.D. Marketing (Virginia Tech) |
| Yoder, Stephen A., Assistant Professor of Legal Studies; Director, School of Business Honors Program, 2008, A.B. (Duke), J.D. (Northwestern University School of Law) |